This book describes the entire process for securing e-learning business, from conceptualizing winning ideas to writing and delivering successful e-learning proposals. The book provides the principles needed to conceptualize an idea, write a proposal, and present the information to the prospective client. This extensive book gives you the competitive edge in developing high-level strategies and selling “themes” that will make your e-learning proposal unique, effective, exciting, and — most importantly — a winner.
Buy Recommendation...
"An extensive field guide to the topic ...essential, thorough and meaty...an excellent value and a must-have for those involved in creating, managing and marketing e-learning externally or internally. Wouldn't hurt purchasers, either."
--Jane Bozarth, Reviewer Training (January 2004)
"Winning E-Learning Proposals could safely guarantee an increase in a company's sales if its management followed the sure-fire formula. This is a detailed review of what it takes to succeed in this highly competitive environment."
-- Kevin Kruse, Publisher www.e-learningguru.com
"As stated on the back cover,
this is one book I hope our competition doesn't read. I found the information
very helpful as we prepared responses to several recent RFPs. The tips and suggestions
assisted in developing our responses. The importance of repetition of information
in the response was especially helpful as we originally felt that we were being
redundant. Karl aptly points out that restating the information is critical
because different reviewers on the client end may only read specific sections
of the response. Has it helped secure more business? That I can't say at this
time. Only time will tell. But it certainly left our team feeling more confident
that we had created meaningful and valuable responses to our last 3 RFPs since
we incorporated the techniques described here. I highly recommend this book
to anyone who has to develop a clear and logical RFP or to those who have to
create an organized and complete response to one."
-- Marlin Plymette, an instructional designer at a large e-learning company
"Kapp's readable book puts the appropriate focus and thought on one of the most critical parts of the enterprise-vendor relationship. It is important reading not only for the people who respond to e-learning RFP's, but also people who write them."
Clark Aldrich, Author of "Learning by Doing."